“Do You” with the Puma Muse

I just can’t get enough of brands stepping forward and creating platforms and campaigns to encourage and inspire women to be themselves and let their light shine. Especially when sneakers are involved!

This year PUMA Women’s “Do You” campaign teams up once again with brand ambassador, Cara Delevingne. Last year the model-cum actress teamed up with PUMA to produce a four-part docu-series focusing on women’s empowerment and sharing the voices of women from across the world. To accompany the series, PUMA and Cara designed two pairs of “Do You” Basket Heart laces.

This year, the “Do You” campaign focuses on self-empowerment and finding your inspiration to be your own muse, and to ultimately “Do You.”

The PUMA Muse incorporates a feminine color palette. The minimalist design features a slip-on sick construction with elastic crossover straps on the upper and heel. Laying across the heel is a subtle embroidered PUMA branding, keeping the design minimal and sophisticated with a satin-like finish.

The PUMA Muse releases January 18th  for $80 at select retailers worldwide and PUMA.com.